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BusinessPlatform Overview

Platform Overview

Sustentus is a multi-tenant B2B service marketplace that automates the end-to-end lifecycle of service delivery — from lead intake through to project completion and payment. The platform connects three core stakeholders: vendors who source service leads, experts who deliver the work, and customers who request services.

How It Works

Vendors onboard onto the platform and configure their service categories. When a customer submits a service request (a lead), the platform’s AI agent gathers business requirements through a conversational interface, producing a structured Business Requirements Document (BRD). Once the customer approves the BRD, the lead enters the bid pool where matched experts submit proposals. After a bid is accepted, the project moves to delivery, tracked through milestones with payment processing at each stage.

Stakeholders

RoleDescription
VendorOrganisation that sources service leads and manages customer relationships. Signs up via the marketing site and configures their service offerings.
CustomerEnd-user requesting a service. Interacts with the BRD agent to define requirements and reviews expert proposals.
ExpertService provider who bids on leads in the bid pool, submits proposals with milestones and pricing, and delivers the project.
CSMCustomer Success Manager. Customer-facing internal role that oversees engagement quality and steps in when flagged by experts.
SDMService Delivery Manager. Expert-facing internal role that manages expert performance and delivery standards.
AdminPlatform administrator with full system access including tenant configuration, workflow management, and snapshot control.

For detailed responsibilities and what each role sees in the platform, see Roles.

Business Model

Sustentus operates on a tiered subscription model for vendors, combined with a service fee on transactions.

Subscription Tiers

TierTargetKey Features
Self-ServiceSmall vendorsAI intake and routing, dashboard and analytics, email support
GrowthMid-market vendorsAll Self-Service features plus advanced user management, custom roles and permissions, priority support
Managed (Enterprise)Large vendorsAll Growth features plus dedicated CSM and SDM, custom workflows, SLA and governance
Partner (Enterprise)White-label partnersWhite-label delivery, API and SSO integration, revenue sharing

Service Fee

A configurable percentage (default 10%) is applied to each quote as the platform’s service fee. This is calculated automatically when an expert submits a proposal and is visible on the quote alongside the base amount and total.

Multi-Tenancy

Every vendor operates within their own tenant — an isolated instance with its own users, leads, and settings. This means:

  • Data isolation: Each vendor’s leads, proposals, invoices, and team are scoped to their tenant.
  • Shared status workflow: All tenants follow the same deterministic status workflow, defined in version-controlled JSON; SLA timers and automation rules are configured per tenant.
  • Independent settings: Service fee percentages, notification templates, and product catalogues are tenant-specific.

Integration Points

IntegrationPurposeStatus
ClerkAuthentication and user managementActive
LinearError reporting and bug trackingActive
PostHogProduct analytics and conversion trackingActive
StripePayment processing for expert payouts and usage feesPlanned
CRM (Webhook)Inbound lead ingestion from vendor CRMsPlanned
Embeddable FormsLead capture forms vendors embed on their own websitesPlanned

Platform Architecture (Non-Technical)

The platform consists of several user-facing applications:

  • Marketing Site — Public website where vendors learn about Sustentus and sign up for a subscription tier.
  • Platform Application — The main dashboard used by all roles (vendor, customer, expert, CSM, SDM, admin) with role-based views.
  • BRD Agent — AI-powered conversational interface that guides customers through defining their service requirements.

Each vendor gets a personalised dashboard showing their funnel performance — from lead intake through to project delivery — with conversion rate metrics at every stage.

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