Objectives and Key Results
OKRs are a goal-setting framework used to define and track objectives and their measurable outcomes. Originally developed at Intel and popularized by companies like Google, OKRs help organizations align their efforts and measure progress toward ambitious goals.
Our OKRs
What are OKRs?
Objectives are qualitative, aspirational goals that define what you want to achieve. They should be:
- Clear and inspiring
- Action-oriented
- Aligned with company strategy
- Time-bound (typically quarterly or annually)
Key Results are quantitative metrics that measure progress toward the objective. They should be:
- Specific and measurable
- Achievable but challenging
- Outcome-focused, not task-focused
- Limited to 2-5 per objective
Why We Use OKRs
OKRs help us:
- Focus: Prioritize what matters most each quarter
- Align: Ensure everyone works toward the same goals
- Track: Measure progress with concrete metrics
- Stretch: Set ambitious targets that drive innovation
- Reflect: Learn from what worked and what didn’t
OKR Best Practices
- Keep it simple: 3-5 objectives per quarter maximum
- Make it measurable: Every key result should have a number
- Set stretch goals: Aim for 70-80% completion; 100% means you didn’t stretch enough
- Review regularly: Check progress weekly or bi-weekly
- Grade honestly: Use actual data to score key results at quarter-end
- Learn and iterate: Use insights from one quarter to inform the next
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